RIIZE Sells 1.79 Million Albums in First Week with 26 Versions: Multi-Version Marketing Sparks Debate
K-pop rookie group RIIZE has made a stunning debut in the music industry, achieving 1.79 million album sales in their first week. Their latest release, reportedly available in an astonishing 26 different versions, has generated both excitement and controversy among fans and industry observers.
This milestone is celebrated as a new career high for RIIZE, reflecting their rapidly growing fanbase and strong market presence. However, the claim of 26 album versions sparked confusion and skepticism online. Netizens questioned the validity of the number, with some debating the marketing tactics behind such a high count of versions.
The strategy of releasing multiple album versions accompanied by collectible items like dolls and photo cards is a well-known practice in K-pop. This approach encourages fans to purchase several copies, significantly boosting sales figures. While effective in driving numbers, it also invites criticism about commercialism and the exploitation of fan loyalty.
Comments from fans and netizens include:
- 26 versions lol, how many fan sign events are they holding this time? Like 50?
- Wow, is that a career high?
- Crazy.
- There are really 26 types of albums?
- That’s impressive.
- They said the sales graph looks exactly the same, and it really does lol.
- Are they reusing the same marketing strategy again?
Despite mixed opinions, RIIZE’s 1.79 million first-week sales confirm their strong debut and set high expectations for their future. The debate over multi-version releases highlights ongoing conversations in the K-pop industry about balancing commercial success with genuine artistic and fan engagement.
